Setting a New Standard in Proactive Brain Health
5 Science-Based Steps to Sharpen Your Memory
and Reduce Your Risk of Alzheimer’s
Where Brain Science Becomes
Real-World Cognitive Vitality
Cognitive Vitality Is Trainable™
More Clarity. More Connection. More Possibility.
High-Octane Brain™ is a science-based system for building cognitive vitality—proactively, measurably, and in real life. It empowers individuals, communities, and organizations with expert-led programs and tools to train cognitive vitality—so people can experience sharper thinking today and feel confident about their cognitive future.
High-Octane Brain™ invites you to confidently answer a powerful question:
Did I do all I could to help my brain flourish and maximize its future functioning?
Proactive Brain Health • Measurable Momentum
Real-World Cognitive Vitality
High-Octane Brain Fitness™ transforms the science of Alzheimer’s risk reduction and cognitive optimization into structured, real-world activation.
Created by Dr. Braun as an application of her bestselling book High-Octane Brain: 5 Science-Based Steps to Sharpen Your Memory and Reduce Your Risk of Alzheimer’s, the program was developed in response to demand from Dr. Braun’s patients, and from forward-thinking organizations seeking more than education—they wanted expert guidance and measurable implementation.
This is not a passive brain health lecture.
It is structured, expert-created cognitive training paired with the science of motivation and habit change, infused with social engagement and personalized inspiration.
“This program is amazing -
amazing that we can help ourselves to improve memory.”
Jean S.
High-Octane Brain Fitness Participant
Wisconsin
Board Certified in Clinical Neuropsychology
Brain Health Expert
Dr. Michelle M. Braun, Ph.D., ABPP-CN, MBA, is a Harvard- and Yale-trained, board-certified neuropsychologist, bestselling author of High-Octane Brain, and former Instructor of Psychiatry at Harvard Medical School. Her career has been devoted to advancing proactive brain health — not only in clinical settings, but at scale.
Blending neuroscience, behavioral science, and entrepreneurial strategy, she created High-Octane Brain™ as a science-based cognitive vitality system designed to move brain health from awareness to activation. Her work reframes cognitive aging from something to fear into something to strengthen — bringing clarity, confidence, and measurable momentum to how we think and how we live.
Grounded in evidence and designed for immediate application to daily life, it integrates structure, measurable activation, inspiration, and fresh momentum to the way we strengthen our minds and well-being.
Through applied programs, educational initiatives, and strategic partnerships, High-Octane Brain™ transforms the desire for sharper thinking into energized action—so cognitive vitality becomes a catalyst for joy, confidence, connection, and thriving.
HOW WE THINK SHAPES HOW WE LIVE
5 Science-Based Steps to
Sharpen Your Memory and
Reduce Your Risk of Alzheimer’s
The book that launched the High-Octane Brain™ movement.
From a Harvard- and Yale-trained neuropsychologist and national leader in brain health, High-Octane Brain distills decades of neuroscience into a clear, prioritized roadmap for strengthening cognitive vitality — now and for the future.
This is the architecture of cognitive vitality.
An inspiring synthesis of what truly works.