Board Certified in Clinical Neuropsychology
Brain Health Expert

Dr. Michelle M. Braun, Ph.D., ABPP-CN, MBA, is a Harvard- and Yale-trained, board-certified clinical neuropsychologist, author, speaker, and creator of High-Octane Brain™—The Cognitive Vitality System.

For more than two decades, Dr. Braun has dedicated her career to helping people better understand, protect, and optimize brain health. She currently practices within a healthcare-based Memory Disorders Clinic, where she evaluates individuals with memory concerns and neurological conditions, guiding patients and families through some of life's most challenging transitions.

Her work sits at the intersection of neuroscience, behavioral science, and real-world application. Through High-Octane Brain™, Dr. Braun translates complex brain science into practical, evidence-based strategies that empower individuals and communities to think better, function better, and live better. Her approach focuses not only on reducing cognitive risk, but also on enhancing vitality, resilience, purpose, and quality of life across the lifespan.

Dr. Michelle M. Braun, Ph.D., ABPP-CN, MBA, is a Harvard- and Yale-trained, board-certified clinical neuropsychologist, author, speaker, and creator of High-Octane Brain™—The Cognitive Vitality System.

For more than two decades, Dr. Braun has dedicated her career to helping people better understand, protect, and optimize brain health. She currently practices within a healthcare-based Memory Disorders Clinic, where she evaluates individuals with memory concerns and neurological conditions, guiding patients and families through some of life's most challenging transitions.

Her work sits at the intersection of neuroscience, behavioral science, and real-world application. Through High-Octane Brain™, Dr. Braun translates complex brain science into practical, evidence-based strategies that empower individuals and communities to think better, function better, and live better. Her approach focuses not only on reducing cognitive risk, but also on enhancing vitality, resilience, purpose, and quality of life across the lifespan.

Prior to her current role, Dr. Braun founded a regional Memory Disorders Clinic affiliated with the Wisconsin Alzheimer's Institute and later served as Assistant Director of Inpatient Mental Health at the Boston VA Healthcare System. She has also held academic appointments as an instructor with Harvard Medical School, Marquette University, and Carroll University.

In addition to her clinical leadership, Dr. Braun has played an active role in advancing the field of neuropsychology nationally. She has served in numerous leadership positions within professional organizations, helping shape policy, reimbursement standards, advocacy initiatives, and best practices related to cognitive assessment and brain health. She currently serves on the Board of Directors of the Alzheimer's Association of Wisconsin and has contributed extensively to public education efforts focused on proactive brain health and dementia risk reduction.

Dr. Braun is the author of High-Octane Brain: 5 Science-Based Steps to Sharpen Your Memory and Reduce Your Risk of Alzheimer's, an Amazon bestseller that received a starred review from Library Journal. She has authored or co-authored numerous peer-reviewed publications and is co-editor of the fourth edition of Clinical Neuropsychology: A Pocket Handbook for Assessment.

Prior to her current role, Dr. Braun founded a regional Memory Disorders Clinic affiliated with the Wisconsin Alzheimer's Institute and later served as Assistant Director of Inpatient Mental Health at the Boston VA Healthcare System. She has also held academic appointments as an instructor with Harvard Medical School, Marquette University, and Carroll University.

In addition to her clinical leadership, Dr. Braun has played an active role in advancing the field of neuropsychology nationally. She has served in numerous leadership positions within professional organizations, helping shape policy, reimbursement standards, advocacy initiatives, and best practices related to cognitive assessment and brain health. She currently serves on the Board of Directors of the Alzheimer's Association of Wisconsin and has contributed extensively to public education efforts focused on proactive brain health and dementia risk reduction.

Dr. Braun is the author of High-Octane Brain: 5 Science-Based Steps to Sharpen Your Memory and Reduce Your Risk of Alzheimer's, an Amazon bestseller that received a starred review from Library Journal. She has authored or co-authored numerous peer-reviewed publications and is co-editor of the fourth edition of Clinical Neuropsychology: A Pocket Handbook for Assessment.

Her work has been featured through national media outlets including PBS, NPR, Fox News, CBS, and iHeartRadio, and her Psychology Today articles have reached hundreds of thousands of readers. Through speaking engagements, educational programs, and community partnerships, she has helped thousands of individuals better understand how everyday choices influence long-term cognitive vitality.

Dr. Braun also holds an MBA in Entrepreneurship from the Indiana University Kelley School of Business. This additional training reflects her commitment to translating neuroscience beyond the clinic into scalable, sustainable programs capable of improving cognitive vitality across entire communities.

Whether working with patients, healthcare systems, community organizations, or business leaders, Dr. Braun remains guided by a simple belief: scientific knowledge creates its greatest impact when it is transformed into practical systems that people can apply consistently in their everyday lives.

Through High-Octane Brain™, her mission is to help individuals and communities build healthier brains, richer lives, and brighter futures.

Her work has been featured through national media outlets including PBS, NPR, Fox News, CBS, and iHeartRadio, and her Psychology Today articles have reached hundreds of thousands of readers. Through speaking engagements, educational programs, and community partnerships, she has helped thousands of individuals better understand how everyday choices influence long-term cognitive vitality.

Dr. Braun also holds an MBA in Entrepreneurship from the Indiana University Kelley School of Business. This additional training reflects her commitment to translating neuroscience beyond the clinic into scalable, sustainable programs capable of improving cognitive vitality across entire communities.

Whether working with patients, healthcare systems, community organizations, or business leaders, Dr. Braun remains guided by a simple belief: scientific knowledge creates its greatest impact when it is transformed into practical systems that people can apply consistently in their everyday lives.

Through High-Octane Brain™, her mission is to help individuals and communities build healthier brains, richer lives, and brighter futures.

AWARDS & RECOGNITION

Women of Influence Award
Success Magazine
2022
Distinguished Alumni Award
Carroll University
2022
“40 Under 40”
Milwaukee Business Journal
Class of 2013
Runkel Award in Psychology
Carroll University
2013
Early Career Award
Milwaukee Area Psychological Association
2013
Practitioner of the Year Award
Alzheimer’s Association
2008
Special Contribution Award
VA Boston Healthcare System
2010
Margaret Bernauer Research Prize
Wisconsin Psychological Association
2002-2003
Anthony Fazio Research Prize
University of Wisconsin-Milwaukee
2002
International Study Award
University of East Anglia, England
1994-1995
Outstanding Business Plan Award
Indiana University Kelley School of Business
2025
Entrepreneurial Achievement Award
Beta Gamma Sigma
2025

Women of Influence Award
Success Magazine
2022
Distinguished Alumni Award
Carroll University
2022
“40 Under 40”
Milwaukee Business Journal
Class of 2013
Runkel Award in Psychology
Carroll University
2013
Early Career Award
Milwaukee Area Psychological Association
2013
Practitioner of the Year Award
Alzheimer’s Association
2008
Special Contribution Award
VA Boston Healthcare System
2010
Margaret Bernauer Research Prize
Wisconsin Psychological Association
2002-2003
Anthony Fazio Research Prize
University of Wisconsin-Milwaukee
2002
International Study Award
University of East Anglia, England
1994-1995
Outstanding Business Plan Award
Indiana University Kelley School of Business
2025
Entrepreneurial Achievement Award
Beta Gamma Sigma
2025

LEADERSHIP & SERVICE

Board of Directors
Scientific and Advisory Panel of the Alzheimer’s Association Wisconsin Chapter
2005 to 2009; 2011 to present

Oral Examiner
American Board of Clinical Neuropsychology
2014 to present

Board of Directors
Alzheimer’s Association Wisconsin Chapter
2021 to present

Testing and Advisory Group
American Psychological Association
2016 to 2021

Board of Directors
American Academy of Clinical Neuropsychology
2017 to 2018

Chair
American Academy of Clinical Neuropsychology Practice & Public Policy Committee
2016 to 2018

Co-Chair
American Academy of Clinical Neuropsychology Legislative Advocacy Committee
2017 to 2018

Delegate
American Academy of Clinical Neuropsychology to the National Academy of Neuropsychology Population Health Solutions summit for Addressing Cognitive Impairment in Geriatric Patients
2017

Leadership Institute for Women in Psychology
American Psychological Association
2015 to 2016

Co-Chair
Interorganizational Practice Committee Medicare Advocacy Initiative
2013 to 2016

Presidential Cabinet Member
for Dr. Nadine Kaslow,
American Psychological Association
2012 to 2014

Board of Directors
Wisconsin Psychological Association
2007 to 2008; 2011 to 2013

Chairperson
Neuropsychology Model Local Coverage Determination Task Force
2011 to 2012

Practice Representative
American Psychological Association Committee on Early Career Psychologists
2010 to 2012

Future Milwaukee Leadership Program
Marquette University
2006 to 2007

Postdoctoral Representative
VA Boston/Harvard Medical School
2005

State Advocacy Coordinator
American Psychological Association of Graduate Students (APAGS)
2002 to 2003